Telemarketers: Salary, Job Outlook, Education and Career Path

Solicit donations or orders for goods or services over the telephone.

Short answer: Telemarketers earn a national median annual wage of $35,450 (BLS, May 2025). Employment is projected to change -21.4% from 2025 to 2035 (all occupations: +3.5%), with about 5,800 openings per year. The typical entry credential is no formal educational credential.

Median annual wage
$35,450
May 2025 Verified data
Projected change
-21.4%
2025 to 2035 Official projection
Openings per year
5,800
Average, 2025 to 2035 Official projection
Employment
58,430
OEWS, May 2025 Verified data

Telemarketers salary

$0$20K$40KUnited States$35,450
National annual wages for telemarketers, May 2025: 10th percentile $27,040, 25th $29,640, median $35,450, 75th $40,230, 90th $50,350. The bar spans the 25th to 75th percentile, the thin line spans the 10th to 90th percentile, and the red mark is the median.
MeasureAnnualHourly
10th percentile$27,040$13.00
Median (50th percentile)$35,450$17.04
Mean (average)$37,370$17.97
90th percentile$50,350$24.21

These wages describe everyone employed in the occupation, from new entrants to experienced workers. They are not starting salaries and not earnings of graduates from any particular program. Verified data

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, National. May 2025 reference period. Published April 30, 2026. Retrieved October 18, 2026. Methodology.

Telemarketers pay by state and metro area

$21.5K$48.0K
Median annual wage for telemarketers by state, May 2025. Highest: Kansas at $48,010. States in gray have no published estimate.
Table: median wage and employment for all 42 states and territories
StateMedian10th pct90th pctEmploymentLocation quotient
Alabama$34,840$29,740$35,4601,3301.68
Arizona$37,750$30,580$51,4901,5501.27
Arkansas$29,060$28,450$37,1308401.71
California$46,000$34,320$60,4003,8800.57
Colorado$47,670$33,940$77,0008800.82
Connecticut$45,200$36,970$58,9001100.18
Florida$35,570$27,040$41,9109,7602.62
Georgia$36,020$28,580$41,6902,6201.43
Idaho$39,400$26,260$41,4402800.86
Illinois$31,200$31,200$71,3408700.38
Indiana$31,550$21,650$39,8706900.57
Iowa$33,640$28,190$39,5801,1001.88
Kansas$48,010$21,980$50,330
Kentucky$34,450$29,090$48,7209101.21
Louisiana$28,910$23,440$43,0303800.53
Maine$32,610$30,470$63,330
Maryland$35,590$31,410$52,6205400.52
Massachusetts$44,650$36,860$57,540
Michigan$33,040$25,960$38,3101,1200.68
Minnesota$39,850$29,680$65,9406500.59
Mississippi$21,540$19,780$29,8003700.84
Missouri$29,840$28,600$37,1202,7102.45
Nebraska$31,200$28,080$60,9204901.29
Nevada$34,290$25,820$48,0102,2003.77
New Hampshire$30,530$21,980$65,9305302.07
New Jersey$39,370$33,230$46,7904100.26
New York$41,400$34,290$59,8401,9600.54
North Carolina$34,380$27,380$52,5001,8200.98
North Dakota$23,440$21,080$40,4001200.75
Ohio$35,290$24,940$43,4503,0901.48
Oklahoma$26,880$24,730$36,7204700.72
Oregon$42,060$33,970$48,1404200.57
Pennsylvania$28,430$20,800$38,1401,7100.75
Puerto Rico$28,580$21,840$29,4401,1703.32
South Carolina$37,090$21,600$44,9101,0601.22
Tennessee$29,470$21,280$48,3402,2101.79
Texas$34,290$23,420$51,5203,6600.69
Utah$36,610$29,520$47,5903900.59
Virginia$37,440$30,960$62,050
Washington$39,670$34,940$50,3503000.22
West Virginia$33,370$21,770$34,8304401.67
Wisconsin$33,260$28,750$47,5701,1601.05

A location quotient above 1 means the occupation is more concentrated in that state than in the nation overall.

Metro areas with the most jobs

Miami-Fort Lauderdale-West Palm Beach, FL2,730
Orlando-Kissimmee-Sanford, FL2,240
Las Vegas-Henderson-North Las Vegas, NV1,830
Los Angeles-Long Beach-Anaheim, CA1,550
New York-Newark-Jersey City, NY-NJ1,220
Atlanta-Sandy Springs-Roswell, GA1,210
St. Louis, MO-IL1,210
Tampa-St. Petersburg-Clearwater, FL1,170
Dallas-Fort Worth-Arlington, TX1,030
Phoenix-Mesa-Chandler, AZ970

Highest paying metro areas

Austin-Round Rock-San Marcos, TX$49,700
Charlotte-Concord-Gastonia, NC-SC$49,240
Denver-Aurora-Centennial, CO$47,930
Rochester, NY$47,840
Colorado Springs, CO$47,670
Sacramento-Roseville-Folsom, CA$45,710
Riverside-San Bernardino-Ontario, CA$44,770
Portland-Vancouver-Hillsboro, OR-WA$44,160
San Jose-Sunnyvale-Santa Clara, CA$43,740
Houston-Pasadena-The Woodlands, TX$42,660
Among metro areas with at least 100 workers in this occupation.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, State. May 2025 reference period. Published April 30, 2026. Retrieved October 18, 2026. Methodology.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, Metropolitan areas. May 2025 reference period. Published April 30, 2026. Retrieved October 18, 2026. Methodology.

Job outlook for telemarketers

2025 (actual)60,9002035 (projected)47,800
BLS projects employment of telemarketers to go from 60,900 in 2025 to 47,800 in 2035, a change of -21.4% (-13,000 jobs). All occupations are projected to grow +3.5%.
  • Average annual openings, 2025 to 2035: 5,800. Openings include new jobs plus replacement needs when workers retire or leave the occupation. Official projection
  • Share of workers who are self-employed (2025): 2.9%.

These are official BLS projections. ConnectPrep does not alter them or present its own forecasts as official statistics.

Source: U.S. Bureau of Labor Statistics, Employment Projections, Table 1.2: Occupational projections, 2025-35, and worker characteristics, 2025. Base year 2025, projected year 2035. Published August 27, 2026. Retrieved October 18, 2026. Methodology.

Education and training for telemarketers

Typical entry education
No formal educational credential
Related work experience
None
On-the-job training
Short-term on-the-job training
O*NET Job Zone
Job Zone 1-2: Very Little to Some Preparation Needed

Highest education of people working in this occupation

Less than high school4%
High school diploma29.1%
Some college, no degree33.4%
Associate's degree13.1%
Bachelor's degree17%
Master's degree3.2%
Doctoral or professional0.2%
Share of workers age 25 and over by highest education completed, 2023-24. The most common level is some college (33.4%).
Source: U.S. Bureau of Labor Statistics, Employment Projections, Education and training tables 5.1 to 5.4. Attainment 2023-24 (ACS); wages 2025; projections 2025-35. Published August 27, 2026. Retrieved October 18, 2026. Methodology.

O*NET describes this preparation level as: Usually requires a high school diploma or GED, though some occupations may not.

Degrees and programs that lead to this career

Programs officially mapped to this occupation in the NCES and BLS CIP to SOC crosswalk. A mapping means the program commonly prepares students for the occupation, not that every graduate works in it. Official crosswalk

Source: National Center for Education Statistics and U.S. Bureau of Labor Statistics, CIP 2020 to SOC 2018 Crosswalk. CIP 2020 and SOC 2018 taxonomies. Published April 30, 2020. Retrieved October 18, 2026. Methodology.

Skills, knowledge, and daily work

Most important skills

Speaking4.1
Active Listening4.0
Reading Comprehension3.3
Critical Thinking3.0
Writing2.5
Monitoring2.3
Active Learning2.0
Learning Strategies1.5
O*NET importance rating on a 1 to 5 scale.

Most important knowledge areas

Sales and Marketing4.3
Customer and Personal Service4.0
English Language3.8
Administration and Management3.1
Computers and Electronics3.1
Communications and Media3.1
Administrative2.7
Law and Government2.5
O*NET importance rating on a 1 to 5 scale.

Typical tasks

  • Contact businesses or private individuals by telephone to solicit sales for goods or services, or to request donations for charitable causes.
  • Obtain customer information such as name, address, and payment method, and enter orders into computers.
  • Explain products or services and prices, and answer questions from customers.
  • Record names, addresses, purchases, and reactions of prospects contacted.
  • Maintain records of contacts, accounts, and orders.
  • Answer telephone calls from potential customers who have been solicited through advertisements.
  • Deliver prepared sales talks, reading from scripts that describe products or services, to persuade potential customers to purchase a product or service or to make a donation.
  • Telephone or write letters to respond to correspondence from customers or to follow up initial sales contacts.

Technology skills

  • Microsoft Excel (hot technology)
  • Microsoft Office software (hot technology)
  • Microsoft Outlook (hot technology)
  • Microsoft PowerPoint (hot technology)
  • Microsoft Word (hot technology)
  • Salesforce software (hot technology)
  • Zoom (hot technology)
  • Acarda Sales Technologies Acarda Outbound
  • Automatic call distribution software
  • Database Systems Corp Telemation
  • Microsoft Dynamics
  • Remote access call center software
  • Softphone software

Transferable skills for career changers: Persuasion, Service Orientation, Social Perceptiveness, Negotiation, Coordination, Complex Problem Solving.

Common job titles: Call Agent, Inside Sales Representative (Inside Sales Rep), Telemarketer, Telemarketing Sales Representative (Telemarketing Sales Rep), Telephone Sales Representative (TSR), Telephone Service Representative (TSR), Telesales Representative (Telesales Rep), Telesales Specialist.

This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. ConnectPrep has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.
Source: National Center for O*NET Development for USDOL/ETA, O*NET 31.0 Database (August 2026 release). Database release 31.0, August 2026; element dates vary by occupation. Published August 25, 2026. Retrieved October 18, 2026. Methodology.

Is it worth it? Model the cost of getting there

Use the ROI calculator to compare the cost of the education this career usually requires against staying on your current path. It starts from the official wage distribution above, and you can change every assumption.

Frequently asked questions

How much do telemarketers make?

The national median annual wage for telemarketers was $35,450 in May 2025, according to the BLS Occupational Employment and Wage Statistics program. The lowest paid 10 percent earned less than $27,040 and the highest paid 10 percent earned more than $50,350. These figures cover all workers in the occupation, not only new entrants.

What education do telemarketers need?

BLS lists no formal educational credential as the typical education needed to enter this occupation, with none of related work experience and short-term on-the-job training on-the-job training typically needed to become competent.

Is telemarketers a growing career?

BLS projects employment of telemarketers to change -21.4% from 2025 to 2035, compared with +3.5% for all occupations. About 5,800 openings are projected each year on average, including openings from workers who retire or change occupations.

Which states pay telemarketers the most?

By median annual wage in May 2025, the highest paying states were Kansas ($48,010), Colorado ($47,670), California ($46,000). Pay differences partly reflect differences in living costs.

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