Counter and rental clerks: Salary, Job Outlook, Education and Career Path

Receive orders, generally in person, for repairs, rentals, and services. May describe available options, compute cost, and accept payment.

Short answer: Counter and rental clerks earn a national median annual wage of $41,300 (BLS, May 2025). Employment is projected to change +3.0% from 2025 to 2035 (all occupations: +3.5%), with about 46,100 openings per year. The typical entry credential is no formal educational credential.

Median annual wage
$41,300
May 2025 Verified data
Projected change
+3.0%
2025 to 2035 Official projection
Openings per year
46,100
Average, 2025 to 2035 Official projection
Employment
400,810
OEWS, May 2025 Verified data

Counter and rental clerks salary

$0$20K$40K$60KUnited States$41,300
National annual wages for counter and rental clerks, May 2025: 10th percentile $29,800, 25th $35,630, median $41,300, 75th $50,190, 90th $65,370. The bar spans the 25th to 75th percentile, the thin line spans the 10th to 90th percentile, and the red mark is the median.
MeasureAnnualHourly
10th percentile$29,800$14.33
Median (50th percentile)$41,300$19.86
Mean (average)$45,700$21.97
90th percentile$65,370$31.43

These wages describe everyone employed in the occupation, from new entrants to experienced workers. They are not starting salaries and not earnings of graduates from any particular program. Verified data

Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, National. May 2025 reference period. Published April 30, 2026. Retrieved October 18, 2026. Methodology.

Counter and rental clerks pay by state and metro area

$23.1K$53.8K
Median annual wage for counter and rental clerks by state, May 2025. Highest: District of Columbia at $53,760. States in gray have no published estimate.
Table: median wage and employment for all 54 states and territories
StateMedian10th pct90th pctEmploymentLocation quotient
Alabama$35,170$23,590$48,7508,0101.47
Alaska$43,450$35,490$62,4006600.78
Arizona$43,920$35,980$72,69011,0801.33
Arkansas$34,940$26,470$59,7003,5601.06
California$45,010$35,790$69,80067,7701.44
Colorado$46,240$35,290$75,30013,9001.88
Connecticut$39,490$35,120$65,9503,0600.7
Delaware$38,600$31,200$59,3508700.7
District of Columbia$53,760$45,160$62,5004800.26
Florida$37,870$28,770$60,81027,1601.06
Georgia$38,590$28,650$62,40011,4900.91
Guam$23,600$21,340$31,2002001.18
Hawaii$44,420$34,490$62,4101,7001.05
Idaho$39,370$28,010$68,1002,0700.94
Illinois$38,140$31,870$63,5008,4400.54
Indiana$36,680$24,620$55,9507,9900.97
Iowa$38,960$31,820$58,4901,9000.47
Kansas$39,090$28,280$78,3802,9900.81
Kentucky$38,990$27,040$61,2002,9600.57
Louisiana$34,910$22,020$52,6103,7400.75
Maine$46,870$34,820$60,6101,1800.71
Maryland$39,490$33,080$71,7304,0600.57
Massachusetts$44,070$35,220$64,4108,2200.88
Michigan$39,350$30,020$61,74013,4101.18
Minnesota$44,850$30,630$67,0504,7100.62
Mississippi$36,160$23,560$56,4002,8200.94
Missouri$37,920$29,580$63,5404,8800.64
Montana$43,900$33,520$60,3101,4901.13
Nebraska$36,450$28,080$50,6903,9601.5
Nevada$39,140$30,100$57,9102,4600.61
New Hampshire$47,250$33,270$77,6601,5900.9
New Jersey$48,900$35,540$75,5209,5400.86
New Mexico$35,580$27,940$57,0302,3601.05
New York$46,270$35,190$73,53018,3200.73
North Carolina$38,230$27,110$64,07017,5801.38
North Dakota$44,620$28,690$73,6801,4601.32
Ohio$38,590$24,140$75,9709,4000.66
Oklahoma$37,160$23,800$61,8803,9200.89
Oregon$43,820$34,860$78,0705,4501.07
Pennsylvania$42,910$26,520$61,76010,7800.69
Puerto Rico$23,110$21,840$36,7101,6800.69
Rhode Island$46,360$35,270$64,9008400.65
South Carolina$37,340$25,730$54,4606,2801.06
South Dakota$36,400$26,190$48,8506900.58
Tennessee$37,960$28,110$57,7607,6400.9
Texas$37,250$27,430$60,39036,6001.01
Utah$37,550$24,290$61,8403,2800.73
Vermont$48,430$37,000$76,1807500.96
Virgin Islands$29,560$28,580$60,3201401.64
Virginia$45,540$31,340$74,89012,9101.22
Washington$47,820$37,670$73,97014,6001.59
West Virginia$34,780$22,580$48,1402,3001.27
Wisconsin$45,720$30,900$73,4706,6000.87
Wyoming$43,860$30,050$61,6409001.24

A location quotient above 1 means the occupation is more concentrated in that state than in the nation overall.

Metro areas with the most jobs

Los Angeles-Long Beach-Anaheim, CA26,870
New York-Newark-Jersey City, NY-NJ16,880
Dallas-Fort Worth-Arlington, TX10,860
Seattle-Tacoma-Bellevue, WA9,140
Phoenix-Mesa-Chandler, AZ8,100
Houston-Pasadena-The Woodlands, TX7,920
Miami-Fort Lauderdale-West Palm Beach, FL7,790
Denver-Aurora-Centennial, CO7,760
San Francisco-Oakland-Fremont, CA7,700
Atlanta-Sandy Springs-Roswell, GA7,130

Highest paying metro areas

Seattle-Tacoma-Bellevue, WA$49,350
Burlington-South Burlington, VT$48,630
Trenton-Princeton, NJ$48,600
San Jose-Sunnyvale-Santa Clara, CA$48,570
Portland-South Portland, ME$48,090
New York-Newark-Jersey City, NY-NJ$48,040
Washington-Arlington-Alexandria, DC-VA-MD-WV$48,010
San Francisco-Oakland-Fremont, CA$47,740
Sheboygan, WI$47,610
Wenatchee-East Wenatchee, WA$47,450
Among metro areas with at least 100 workers in this occupation.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, State. May 2025 reference period. Published April 30, 2026. Retrieved October 18, 2026. Methodology.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, Metropolitan areas. May 2025 reference period. Published April 30, 2026. Retrieved October 18, 2026. Methodology.

Job outlook for counter and rental clerks

2025 (actual)409,4002035 (projected)421,900
BLS projects employment of counter and rental clerks to go from 409,400 in 2025 to 421,900 in 2035, a change of +3.0% (+12,400 jobs). All occupations are projected to grow +3.5%.
  • Average annual openings, 2025 to 2035: 46,100. Openings include new jobs plus replacement needs when workers retire or leave the occupation. Official projection
  • Share of workers who are self-employed (2025): 1.3%.

These are official BLS projections. ConnectPrep does not alter them or present its own forecasts as official statistics.

Source: U.S. Bureau of Labor Statistics, Employment Projections, Table 1.2: Occupational projections, 2025-35, and worker characteristics, 2025. Base year 2025, projected year 2035. Published August 27, 2026. Retrieved October 18, 2026. Methodology.

Education and training for counter and rental clerks

Typical entry education
No formal educational credential
Related work experience
None
On-the-job training
Short-term on-the-job training
O*NET Job Zone
Job Zone 1-2: Very Little to Some Preparation Needed

Highest education of people working in this occupation

Less than high school8.3%
High school diploma33.7%
Some college, no degree24.9%
Associate's degree10%
Bachelor's degree20.5%
Master's degree2.4%
Doctoral or professional0.3%
Share of workers age 25 and over by highest education completed, 2023-24. The most common level is a high school diploma (33.7%).
Source: U.S. Bureau of Labor Statistics, Employment Projections, Education and training tables 5.1 to 5.4. Attainment 2023-24 (ACS); wages 2025; projections 2025-35. Published August 27, 2026. Retrieved October 18, 2026. Methodology.

O*NET describes this preparation level as: Usually requires a high school diploma or GED, though some occupations may not.

Degrees and programs that lead to this career

Programs officially mapped to this occupation in the NCES and BLS CIP to SOC crosswalk. A mapping means the program commonly prepares students for the occupation, not that every graduate works in it. Official crosswalk

Source: National Center for Education Statistics and U.S. Bureau of Labor Statistics, CIP 2020 to SOC 2018 Crosswalk. CIP 2020 and SOC 2018 taxonomies. Published April 30, 2020. Retrieved October 18, 2026. Methodology.

Skills, knowledge, and daily work

Most important skills

Active Listening3.8
Speaking3.4
Reading Comprehension3.3
Critical Thinking3.1
Writing3.0
Monitoring3.0
Active Learning2.8
Mathematics2.3
O*NET importance rating on a 1 to 5 scale.

Most important knowledge areas

Customer and Personal Service4.5
English Language3.7
Administrative3.5
Sales and Marketing3.4
Administration and Management3.0
Mathematics3.0
Transportation2.7
Computers and Electronics2.6
O*NET importance rating on a 1 to 5 scale.

Typical tasks

  • Compute charges for merchandise or services and receive payments.
  • Receive orders for services, such as rentals, repairs, dry cleaning, and storage.
  • Explain rental fees, policies, and procedures.
  • Provide information about rental items, such as availability, operation, or description.
  • Advise customers on use and care of merchandise.
  • Greet customers and discuss the type, quality, and quantity of merchandise sought for rental.
  • Answer telephones to provide information and receive orders.
  • Inspect and adjust rental items to meet needs of customer.

Technology skills

  • Microsoft Excel (in demand)
  • Microsoft Office software (in demand)
  • Microsoft Outlook (in demand)
  • Microsoft PowerPoint (hot technology)
  • Microsoft Word (hot technology)
  • Oracle Database (hot technology)
  • Database software
  • Inventory management systems

Transferable skills for career changers: Service Orientation, Social Perceptiveness, Coordination, Time Management, Persuasion, Negotiation.

Common job titles: Counter Clerk, Counter Service Representative, Leasing Consultant, Rental Agent, Rental Assistant, Rental Associate, Rental Clerk, Rental Counter Clerk, Rental Sales Representative, Video Clerk.

This page includes information from the O*NET 31.0 Database by the U.S. Department of Labor, Employment and Training Administration (USDOL/ETA). Used under the CC BY 4.0 license. O*NET is a trademark of USDOL/ETA. ConnectPrep has modified all or some of this information. USDOL/ETA has not approved, endorsed, or tested these modifications.
Source: National Center for O*NET Development for USDOL/ETA, O*NET 31.0 Database (August 2026 release). Database release 31.0, August 2026; element dates vary by occupation. Published August 25, 2026. Retrieved October 18, 2026. Methodology.

Is it worth it? Model the cost of getting there

Use the ROI calculator to compare the cost of the education this career usually requires against staying on your current path. It starts from the official wage distribution above, and you can change every assumption.

Frequently asked questions

How much do counter and rental clerks make?

The national median annual wage for counter and rental clerks was $41,300 in May 2025, according to the BLS Occupational Employment and Wage Statistics program. The lowest paid 10 percent earned less than $29,800 and the highest paid 10 percent earned more than $65,370. These figures cover all workers in the occupation, not only new entrants.

What education do counter and rental clerks need?

BLS lists no formal educational credential as the typical education needed to enter this occupation, with none of related work experience and short-term on-the-job training on-the-job training typically needed to become competent.

Is counter and rental clerks a growing career?

BLS projects employment of counter and rental clerks to change +3.0% from 2025 to 2035, compared with +3.5% for all occupations. About 46,100 openings are projected each year on average, including openings from workers who retire or change occupations.

Which states pay counter and rental clerks the most?

By median annual wage in May 2025, the highest paying states were District of Columbia ($53,760), New Jersey ($48,900), Vermont ($48,430). Pay differences partly reflect differences in living costs.

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