Bowling Green State University-Main Campus: General Sales, Merchandising and Related Marketing Operations

Bachelor's degree · CIP 52.18 · No credentials fully online · Bowling Green, OH

Graduates of this program who were working and not enrolled had median earnings of $63,510 one year after completing and $86,245 four years after. The median federal loan debt of graduates was $24,611. Nationally, graduates of bachelor's degree programs in this field earned a median of $58,823 one year after completing.

Median earnings, 1 year
$63,510
64 graduates measured Verified data
Median earnings, 4 years
$86,245
Verified data
Median federal debt
$24,611
32 borrowers Verified data
Debt to first-year earnings
0.39x
median debt / median earnings Calculated estimate

This program compared with the national picture

MeasureThis programNational median, same field and credential
Median earnings 1 year after completion$63,510$58,823
Median earnings 4 years after completion$86,245$75,399
Median federal loan debt (Stafford and Grad PLUS)$24,611$19,596 Median of programs
Estimated monthly payment on median debt (10-year standard)$280
Graduates in the most recent year152,408 across 85 programs

Earnings cohorts: Treasury AY2020-21, AY2021-22 pooled earnings cohort measured in CY2022, CY2023, inflation adjusted to 2024 dollars. Debt cohort: NSLDS pooled AY2022-23, AY2023-24 cohort. Debt covers federal loans only and excludes private loans and Parent PLUS loans. Earnings are for graduates working and not enrolled, before taxes.

Source: U.S. Department of Education, College Scorecard, Most Recent Field of Study Data. Varies by measure; see measure definitions. Published October 15, 2026. Retrieved October 18, 2026. Methodology.

Careers this field prepares students for

From the official CIP to SOC crosswalk. Graduates do not all enter these occupations, and occupation wages describe all workers, not new graduates. Official crosswalk

Source: National Center for Education Statistics and U.S. Bureau of Labor Statistics, CIP 2020 to SOC 2018 Crosswalk. CIP 2020 and SOC 2018 taxonomies. Published April 30, 2020. Retrieved October 18, 2026. Methodology.
Source: U.S. Bureau of Labor Statistics, Occupational Employment and Wage Statistics, May 2025, National. May 2025 reference period. Published April 30, 2026. Retrieved October 18, 2026. Methodology.
Source: U.S. Bureau of Labor Statistics, Employment Projections, Table 1.2: Occupational projections, 2025-35, and worker characteristics, 2025. Base year 2025, projected year 2035. Published August 27, 2026. Retrieved October 18, 2026. Methodology.

Comparable programs with the highest early earnings

SchoolMedian earnings, 1 yrMedian debt
Baylor University
TX · Private, nonprofit
$85,374$19,500
Kennesaw State University
GA · Public
$77,431Data unavailable
Weber State University
UT · Public
$73,639$19,693
Texas A&M University-College Station
TX · Public
$72,444$19,375
Kansas State University
KS · Public
$69,731$19,500
University of Akron Main Campus
OH · Public
$66,633$19,000
Purdue University-Main Campus
IN · Public
$66,112$19,499
University of Central Oklahoma
OK · Public
$65,769Data unavailable
University of Houston
TX · Public
$63,105Data unavailable
William Paterson University of New Jersey
NJ · Public
$62,669Data unavailable

See all General Sales, Merchandising and Related Marketing Operations programs and national outcomes

Model this program's ROI

Plug this program's published earnings and debt into the ROI calculator, then add your own tuition, aid, and current salary.

Open in the ROI calculator
Bowling Green State University-Main Campus General Sales, Merchandising and Related Marketing Operations (Bachelor's degree): Earnings and Debt | ConnectPrep Career Intelligence